Looks like you didn't do this correctly:
4. Configuring and running ant
You need to run the ant build scripts to put certain files in the
correct places before you can build and run greenfoot:
* Edit the greenfoot/build.properties to set local paths.
You need to follow the instructions precisely.
'bluej_home' edit: 'bluej.projectdir' must be set to the folder containing the BlueJ project.